COACH, ARE YOU READY TO CONNECT THE DOTS AND LEARN ADVANCED HUMAN PHYSIOLOGY?
Finally, a proven step-by-step system to learn how oxygen gets from the atmosphere to the muscle mitochondria and how to manipulate it (even if you have no science background)
EVER FEEL LIKE YOU’VE RUN INTO A CEILING?
Back in 2015, I was living in Boston, Massachusetts, and working at a gym called Pure Performance Training.
I was one of the lucky few people in this world who could wake up and look forward to going to work every day.
I had amazing clients, loved the people I worked with, and was making more than enough money to pay the bills, put the food on the table, and save for fun and vacations.
But something wasn’t right.
I had this voice in the back of my head that I couldn’t get rid of. Like an annoying mosquito that kept poking and prodding my brain telling me that I wasn’t good enough, that I wasn’t where I should be in my progression as a coach, and that I’d hit a ceiling.
It left me frustrated, on edge, lacking confidence, and full of self-doubt.
The thing is I had done everything “right” to that point in my career. I had completed two of the top internships in the world at Cressey Performance and IFAST, I’d devoured every book I could find on training, programming, movement, biomechanics, and behavior change, and I was delivering incredible results for all of my athletes and clients.
So what gives? Why did I have this annoying little voice in the back of my head that I just couldn’t get rid of? Why was I doubting myself, lacking confidence, and feeling like a fraud?
What I realized was that I wanted to join a different tier of coaches. I saw the top coaches and practitioners in the industry and realized they were having a very different conversation than I was able to partake in. They understood the WHY behind things, while I was busy copying and using more of a plug and chug method.
To join that conversation and truly understand the WHY behind things, I needed to get into more advanced science material like physics, chemistry, and physiology (the stuff most people avoid because it’s hard).
But I quickly ran into a ceiling because I had no background in the sciences.
I’d try reading the physiology textbook I’d bought, but it felt like I was going backward in the educational process because I had missed the important foundations that would allow me to understand what I was trying to read.
CUE BANGING HEAD AGAINST WALL…
I can tell you from first-hand experience how difficult and frustrating it can be to try and lift back the hood on human physiology and truly understand the why behind what’s going on.
Especially when you don’t have a strong science background…
Or maybe you have a science background but had a hard time getting the material to stick the first time through because 1) it was taught poorly or 2) you had no application for it.
Trust me…I’ve been there.
I was so hungry to dive into the weeds and better understand advanced human physiology but struggled to do so on my own. Despite following all the typical advice:
LAME ADVICE #1 – JUST READ MORE BOOKS AND YOU’LL GET IT
DO I WISH this was true. If so, I’d easily be the smartest human on the planet because I’m stubborn enough to read just about anything cover to cover. Even textbooks. And that’s the first strategy I attempted. I ordered dozens of textbooks, devoted countless hours to reading them, and progressed at a snail’s pace for 6 months. Sure, if I had nothing to do for the next 20 years this strategy could work, but not realistic.
LAME ADVICE #2 – YOU CAN TOTALLY TEACH YOURSELF THIS WITH FREE LECTURES ON THE INTERWEBS
The common advice here is “Dude, you can find everything you need to learn with free lectures on the internet.” What they don’t mention is that 1) these free lectures aren’t crafted specifically to help you learn and 2) the lectures are scattered and don’t build off each other to tell a clear story.
So you get talked at for hours on end, absorb a little of it, have the vast majority go in one and ear out the other, and waste time scouring the internet attempting to fill in the gaps.
LAME ADVICE #3 – DIDN’T YOU LEARN THIS IN SCHOOL?
Maybe you actually have a formal education in chemistry, physics, and/or human physiology, and had an amazing professor that got the information to stick for you. If so, I’m happy for you but you are in the minority.
Most people I know feel like they were force-fed information simply to memorize it, regurgitate it on a test, and then immediately forget 95% of it.
LAME ADVICE #4 – JUST WORK HARDER!
Sometimes this is absolutely the case and the person in question needs to put in more time and effort. But I’ve found the truth is often the opposite. The person needs to start working smarter and not harder. They don’t have a system/framework in place to optimize their ability to absorb and learn new information, so they waste hours spinning their wheels.
Following this advice led to nothing but frustration, and constantly doubting myself, my knowledge, and my abilities.
SO I QUIT MY JOB, TOOK OUT A $20,000 LOAN, AND MOVED ACROSS THE COUNTRY
After letting this mental virus fester for several months I made the incredibly difficult decision to leave a job I loved to go back to school, but not graduate school…I’m talking full-blown undergraduate classes because I didn’t have the prerequisites required to get into graduate school for a Ph.D. in integrative physiology (which was my goal at the time).
So, I moved out to Salt Lake City, Utah, where I didn’t know a single person within several hundred miles, took out a $20,000 student loan, and enrolled in 4 semesters worth of undergraduate science courses…everything from general chemistry to organic chemistry to biochemistry to cell biology.
To say it was a little embarrassing being 25/26 years old sitting in a room full of 17/18-year-old kids who couldn’t legally consume alcohol for another 3 years would be an understatement.
But frankly, I was obsessed. I had to get rid of this voice. I needed to better understand the WHY so I could stop doubting myself and truly be confident as a coach and practitioner.
The only way I knew how to do that was to push all my chips in that direction, so I did.
I ended up spending 4 semesters knocking out undergraduate prerequisites before transitioning to graduate school where I was fortunate to spend 2.5 years as part of the Utah Vascular Research Lab getting a world-class education in advanced human physiology with a special emphasis on the oxygen cascade.
After finishing all of my graduate-level coursework, and having my name on numerous publications, I decided to walk away from the Ph.D. because I love teaching and coaching more than writing grants (i.e. why I made this course).
Despite leaving with zero letters next to my name, I walked away overflowing with confidence because I had put the voice the rest. There was no more frustration and self-doubt because I had done the work, acquired the knowledge, and finally understood the why.
My ability to progress and move forward as both a coach and practitioner was no longer capped, and I was finally able to move from the kid’s table to the adult table.
Plus, I know I can learn anything moving forward because I’ve built myself a mountain of a foundation.
HOW DO YOU LEARN ADVANCED HUMAN PHYSIOLOGY?
After spending well over 5 years of my life with this material, I genuinely, 100% believe that anyone can learn this stuff.
Is it easy? Absolutely not.
It’s going to take time and effort on your end, but it is doable. Also, I think it’s far easier to learn this stuff now than when you were in school the first time around.
Because the first time around you didn’t have an application for what you were trying to learn besides “memorize this because it’s going to be on the test.”
When it comes to learning this material I think you have 3 options:
Here’s an okay approach: Study the classics and take copious amounts of notes. Books like…
I’ve read all of these books and dozens more, but I will warn you – the trial and error method of learning this material will take you forever.
Here’s a BETTER approach (if you want to work in academia): go back to school, join a lab, and learn from all the really smart people around you. This is what I did, and it was an amazing experience but it did come at a major cost. School is not cheap (to the tune of $10,000/semester on the low end), and you have minimal flexibility to manage your time as you see fit (classes meet at a specific day and time).
Here’s the BEST approach: If you’re a busy coach and practitioner that wants to level up your knowledge without having to spend thousands of dollars and go sit in a classroom several times a week, then your best bet is to:
- Find someone who has been through the ropes and learned what you want to learn. This person will know all the most common pitfalls, can you steer you in the right direction, and help you learn more in 3 months than you will on your own in 12.
- Convince them to teach you.
This approach I am excited to share with you today.
A proven step-by-step system to learn how oxygen gets from the atmosphere to the muscle mitochondria and how to manipulate it (even if you have no science background)
The Oxygen Course is my secret playbook for helping busy coaches and practitioners get the advanced physiology education they need to level up without having to spend thousands of dollars and go sit in a classroom several times a week.
But this is more than just a course. It’s a masterclass and coaching system designed to take you by hand and teach you the equivalent of 3 graduate-level classes in 13 weeks.
WHAT WILL I LEARN IN THIS COURSE?
The course is all about unpacking the oxygen cascade – how does oxygen get from the atmosphere to the muscle mitochondria, and how can you manipulate it.
This module lasts 3 weeks and consists of 5 lectures. The objective of this module is to build a rock-solid foundation in essential chemistry, physics, cell physiology, biological communication systems, and biological control systems, so you can handle the more advanced information coming in module 2 and 3.
+ Make sense of energy and work, entropy and spontaneity, endergonic and exergonic reactions, and energy coupling (these relationships form the foundation of complex life)
+ Learn what gradients are and how they function as life’s battery
+ Learn Le Chaelier’s Principle and how a system at equilibrium responds to disturbances
+ Learn about the electron, REDOX chemistry, and how electrons move through a system
+ Learn what ATP is and how it actually works
+ Learn the organization, structure, function, and energy requirements of the cell.
+ Learn what enzymes are, how they work, and how they are regulated.
+ Learn the ins and outs of metabolism (how do creatine-phosphate, glycolysis, the citric acid cycle, and the electron transport chain work together to make ATP)
+ Learn about the central nervous system and the endocrine system, and how they function as the two primary biological communication systems.
+ Learn how the body maintains homeostasis.
+ Learn the difference between negative and positive feedback mechanisms.
+ Learn the difference between controlled and regulated variables (this is big for understanding how the body reacts to stress)
+ Learn the ins and outs of the cellular stress response and how that leads to adaptation.
Advanced Respiratory Physiology
This module lasts 4 weeks and consists of 8 lectures. The objective of this module is for you to understand how oxygen gets from the atmosphere into the blood, how carbon dioxide gets from the blood to the atmosphere, and how the respiratory system responds to exercise.
+ Learn the anatomy, structure, and function of the human lung
+ Learn the ins and outs of ventilation (how inspired gas gets to the alveoli) and diffusion (how gases cross the blood-gas interface)
+ Learn Fick’s law of diffusion, the difference between a perfusion and diffusion-limited gas, and why diffusion capacity is so important.
+ Learn about the three-headed monster of pressure, resistance, and flow in the pulmonary circulation (this is crucial to understand how blood flow is distributed in the lung)
+ Learn the 4 causes of hypoxemia (number 2 is key)
+ Learn about differences in regional gas exchange in the upright human lung (spoiler – the top and bottom are different)
+ Learn how oxygen and carbon dioxide are carried in the blood (is it dissolved, is it bound, how much can it carry, where does hemoglobin fit into this)
+ Learn the ins and outs of the oxygen dissociation curve (what impacts hemoglobins affinity for oxygen and why does this matter for oxygen delivery)
+ Learn how the body regulates acid-base balance using respiratory and metabolic strategies.
+ Learn the mechanics of breathing and why the work of breathing is so important for performance.
+ Learn how ventilation is controlled by the brain (spoiler – it’s not about oxygen)
+ Learn what happens when you go to altitude and how that can impact performance
+ Learn how the respiratory system responds to graded and constant workload exercise
+ Learn how the respiratory system can limit exercise performance and what you can do about it.
Advanced Cardiovascular Physiology
This module lasts 5 weeks and consists of 10 lectures. The objective of this module is for you to understand how the cardiovascular system manages the distribution of blood flow to get oxygen to the muscle mitochondria to ensure supply equals demand.
+ Learn the anatomy, structure, and function of the human cardiovascular system
+ Learn what muscle VO2 is and how to calculate it (this is crucial if you hope to understand how supply = demand)
+ Learn the difference between a high-pressure distribution system and a low-pressure collection system (and why it matters for blood distribution)
+ Learn the 6 crucial variables that determine cardiac output (and how you can manipulate them with exercise)
+ Learn how heart rate and stroke volume are regulated (why do they increase when you exercise?)
+ Learn how mean arterial pressure is calculated and why you are constantly balancing defending pressure vs. supplying blood to active skeletal muscle.
+ Learn how the redistribution of cardiac output is controlled when you exercise (how are you preferentially getting blood to active skeletal muscle?)
+ Learn the components of total peripheral resistance and the 6 primary ways you manipulate blood vessel diameter.
+ Learn how the brain controls circulation with both feedforward and feedback mechanisms (how does the brain know supply doesn’t equal demand?)
+ Learn how the cardiovascular system responds to heat stress and why skin blood flow may be hindering your performance.
+ Learn why upright posture poses a major challenge and how the cardiovascular system responds to make sure you don’t pass out.
+ Learn in-depth vasodilator and vasoconstrictor pathways (what actually causes a blood vessel to constrict?)
+ Learn how the cardiovascular system uses reflexes and neurohumoral adjustments to balance the competing demands of blood pressure, resistance, and increasing blood flow to active skeletal muscle.
+ Learn the ins and outs of the adjustments made by the cardiovascular system to dynamic exercise (and why whole-body exercise is almost always centrally limited).
+ Learn the difference between functional criteria and performance criteria (and why VO2 max isn’t a performance criterion…people screw this up all the time)
+ Learn why you need to know both supply and extraction to calculate the volume of oxygen consumed by a muscle (critically important for anyone using a MOXY monitor).
+ Learn how the cardiovascular system can limit exercise performance and what you can do about it.
Practical Applications [The Programming Call]
This module lasts 1 week and consists of one 2.5 hours mega lecture. The objective of this module is to connect all the dots, put your newfound knowledge to practice, and clearly draw out your plan to maximize the aerobic energetic capacity of a human.
+ Identify and review the 3 major players that can limit oxygen transfer
+ What are the 6 ways the respiratory system can limit exercise performance and where can you actually intervene?
+ How can the relationship between cardiac output, resistance, and pressure limit exercise performance, and where can you actually intervene?
+ What are 6 ways the peripheral cardiovascular system can limit exercise performance, and where can you intervene? (hint – surface area and diffusion distance are the keys)
+ How can muscle metabolism limit exercise performance and where can you intervene? (hint – enzymes and their ability to manipulate flux are the show)
+ We draw out your new performance equation so you can maximize the aerobic energetic capacity of an organism (this makes it super simple to know where you are attacking and why)
+ We draw out your new performance model (this combines kinetics, critical power, and Wagner diagrams to make sure you have a framework to use moving forward)
+ We unpack the sites of central and peripheral fatigue
+ We break down why the cell signaling approach is a terrible way to think about programming (and what you should use instead)
+ How to use the power-capacity spectrum to program deadly effective conditioning sessions in no time at all.
+ How to organize your long term training plan for maximal results (I make this really simple)
+ How to design a training week that hits all the buckets (you may never using anything else).
The Resource Vault
All The Tools You Need To Succeed
+ The course is 100% online and includes 13 weeks of material – including over 23 hours of prerecorded lectures. You can take it at your own pace, pause, rewind, take notes and go back over the material as much as you want.
+ You get immediate access to the first content module – as soon as you register you get access to all of content module 1 (The Foundations) where you’ll learn about essential chemistry and physics, basic cell biology, biological communication systems, and biological control systems (without this knowledge you can never hope to understand more advanced topics).
+ Each week, you’ll receive new lectures from me walking you through the content step by step – Content module 2 (Advanced Respiratory Physiology), content module 3 (Advanced Cardiovascular Physiology), and content module 4 (Practical Applications) will be released as you work through the course. In each lecture, I lay out exactly what you’re going to learn, walk you through the material drawing it out step by step, and leave you with an assignment so you have to go and apply what you’ve learned right away (this is one secret to making new material stick).
+ Unlimited access for 6 months – You are no longer a full-time student and you have a life to live. You have a job, you have bills to pay, or maybe you want to go on a vacation…that’s all to be expected which is why I give you 6 months to work through the course at your own pace.
+ 3 graduate levels courses rolled into one – if you do the work, you will walk away from this course with total confidence in the foundations, advanced respiratory physiology, advanced cardiovascular physiology, and how to actually apply that knowledge.
+ Pre-recorded weekly office hours – access 6 hours of pre-recorded office hours where I answer questions from other top coaches who have already worked through the course.
+ Private member forum – connect with other coaches in our private member forum, talk through the material with other professionals, leverage the power of group accountability, and get fast answers to your questions from James.
+ Ample references, papers, and further reading – are you the type of person who likes to read through material and go deeper? If so, I’ve included ample papers, references, and further reading throughout the course so you can dive deeper wherever you see fit.
+ (Secret Bonus) Learning how to learn – at the beginning of the course, I will teach you the exact process I use to learn anything. This will not only help you get the most out of this course but arm you with the ability to learn anything else moving forward.
THE OXYGEN COURSE IS NOT FOR YOU IF…
- You’re looking for a plug and chug education – this course is designed to teach you how to THINK so you truly UNDERSTAND the material. If you’re looking for a plug and chug, or memorize and brain dump approach, then please don’t sign up.
- You think passively absorbing information is the best way to learn – this material is hard and I am going to challenge you. If you aren’t ready to take ACTION with the material and work on it outside the lectures, then I don’t want you in my course. This is a course for people willing to put in 1.5x the work “average” people do to achieve 10x the results.
- You don’t have a grasp on your time and schedule – in order to get the most out of this course you will need to be able to spend 3-5 hours per week with the material. If you can’t create that time to focus on improving your knowledge, then do not sign up.
- You don’t have an income right now – continuing education is great but please don’t spend money on this course if you don’t have an income. No credit card debt allowed to pay for this.
If you’re good on all 4 criteria above and are ready to get a world-class education on how oxygen gets from the atmosphere to the muscle mitochondria, then I’m ready to teach you.
WHAT REAL HUMANS THINK OF THE OXYGEN COURSE
“Man, it was awesome. You make the information stick in a way that you don’t get at a normal university or certification.” – Ross
“I would highly recommend it to anyone who hasn’t had any formal education with this stuff. Again, just from the foundational stuff and then building your way up, it’s just going to make everything so much easier.” – Ryan
“I absolutely would recommend it. I thought you were an amazing instructor. I learned things that I didn’t know that I didn’t know from college.” – Amy
“If you’re even on the cusp of, “should I do this, should I not?” You’re probably a pretty good coach where you’re getting results and you’re fine, but it’s just to your point, do you want to go to the next level and be able to have those serious conversations?” – Keiran
When do I get access to the material?
You get immediate access to the entire first module after you join the course (that’s 3 weeks’ worth of material). And then the remaining material will be released to you week by week.
I’m really busy…will I be able to fit this into my schedule?
All of the lectures are pre-recorded so it’s easy for you to watch them whenever you want. Plus, you have unlimited access for 6 months so you can work through the course at your own pace (the course takes 13 weeks if you work through on time).
Here’s what one of my students Amy says – “The pre-recorded lectures were really nice so I could do them on my own time and fit them into my schedule as I saw fit.”
Are there any tests?
Nope. I hate tests. They encourage you to memorize and dump. This course is the exact opposite. I want you to understand and apply!
How much time will it take to complete the course?
If you work through on time, you will complete the course in 13 weeks. It’s entirely possible to go faster than that and you can also take up to 6 months if you need to.
How many hours a week will I need to devote to this?
Previous students who have had a lot of success with this course recommend spending 3-5 hours per week with the material. That time estimate includes watching the lectures and office hours (2-3 hours per week), and then outside studying (1-2 hours per week).
I don’t have a strong science background. Can I still take this course?
ABSOLUTELY. I designed this course specifically for coaches and practitioners that don’t have a strong science background.
Here’s what one of my students Ryan says – “I’d highly recommend this course for anyone who hasn’t had any formal education with this stuff.”
What if I have questions as I work through the material?
If you purchase the complete package, you will be able to ask questions in the private member forum. James checks the forum daily to see if there are any questions that need to get answered and responds personally with a video breakdown.
How are the lectures delivered?
All of the lectures are pre-recorded and delivered in our education portal. That means you can pause, rewind and rewatch the lectures as many times as you please.
Does this course teach me how to write more effective programs?
This course is about teaching you how to think. My goal is not to give you simple plug and chug equations but that does you no good. We will spend 12 weeks diving deep into the weeds, and then the last lecture is all about how to take your newfound knowledge and write deadly effective programs.
Here’s what one of my students Keiran says – “This course makes you more of a sniper in how you can take all this physiology stuff and actually apply it and bring it onto the coaching floor.”
Will I need to buy any books?
No. The lectures are built to be 100% comprehensive so you don’t have to spend extra money on books. With that said, I make many recommendations throughout the course for people that want to do some extra reading.
MORE REAL HUMANS AND WHAT THEY THINK OF THE OXYGEN COURSE
“I know courses like this are good because they’re bringing me outside of my comfort zone and making me think more critically.” – Anne
“Your general overview helped a lot and then attaching certain research to the side to get a more in-depth view.” – Mark
“It feels like you’re building upon your understanding section after section, as opposed to just jumping into the middle of some really complex stuff, and not really knowing what’s going on. So it was great in terms of building upon itself.” – Thomas
“Anyone who’s trying to get deeper and better understand what’s happening with my client as I’m doing these exercises. This would be a really good course for them to take.” – Thaddeus
Coach, are you ready to put the voice to rest, take a peek under the hood, and finally understand the physiology behind why you’re doing something?
Investing time, effort, and money into a new course can be a daunting task.
And I’m not going to sugarcoat this for you. This material is hard and you’re going to have to work at it.
But if you’re sick and tired of feeling like an imposter because you don’t understand the why behind things, and you’re ready to follow a proven system to fix that, then you’ll love this course.
If you’ve always wanted an accountability system, a coach, and a supportive community to walk with you as learn advanced human physiology, then you’ll love The Oxygen Course.
One of my students Keiran says it best:
“If you’re even on the cusp of, “should I do this, should I not?” You’re probably a pretty good coach where you’re getting results and you’re fine, but it’s just to your point, do you want to go to the next level and be able to have those serious conversations?”
This course is exactly what I wish I had when I started out.
If you’re ready to learn, I’m ready to teach you. Hope to see you on the inside.