Attention Former Athletes Turned Business Professionals
Are You Ready to Transform Your Body and Perform at Your Highest Level?
We help former athletes turned business professionals transform their physique, unlock deep health and level up their performance through the power of customized, one-on-one coaching.
Former Athlete – Are You Tired of Underachieving?
- Fed up with the constant aches and pains?
- Tired of feeling overweight, out of shape and soft around the edges?
- Has it been months (or even years) since you’ve seen real results?
- Is low energy leaving you feeling sluggish and slow?
- Tired of feeling like you aren’t living up to your full potential?
- Do you miss feeling strong and athletic?
- Is your lack of confidence holding you back?
- Do you worry your best days are behind you?
🏆 Are You Ready to Reach Your Full Potential and Live Limitless?
Rebel Performance is a complete A to Z solution for former athletes turned business professionals ready to reclaim and level up their strength, physique, performance and health.
Custom Training and Nutrition Plan
Battle-tested, science-backed, professionally designed, and custom-built. Our training and nutrition plans guarantee you results fast and make seeing results as easy as following a GPS in your car. All you have to do is show up, open your phone, and get to work.
Personal 1:1 Coach
Your personal 1:1 coach will guide you through your custom training and nutrition program, answer questions, check your form, and teach you how to train, how to move and how to eat based on your goals and lifestyle so you get results that last. Lean on their support and, with confidence, trust that they will keep you on track to hit your goals.
Kickass Community
Inside our standard-crushing community you’ll meet up with athletes like yourself, who are driven to get 1% better every single day. Throwdown with your teammates, compete against your previous self, and experience unrelenting accountability from a tribe of humans that will refuse to let you move anywhere but forward.
We understand it’s hard to get results for your physique, health and performance with a career and family.
Rebel Performance blends a science-backed approach with 50+ years of REAL coaching experience and 10,000+ hours spent under the bar. Thus far, we have helped over 2000 former athletes look, feel and perform at their highest level. But we didn’t stop there – we also taught them how to train, how to move and how to eat so they get sustainable, lifelong results. Will you be next?
Our #1 Focus is Getting You Results Fast (and Teaching You How to Make Them Last a Lifetime)
The Rebel Performance Program is a complete start-to-finish training, nutrition and lifestyle system designed to teach you everything you’ll ever need to know about training, eating right and living your life so you can:
- Transform your physique (love how you look)
- Unlock deep health (love how you feel)
- Level up your performance (love how you play in and outside the gym)
Our program specializes in getting results for former athletes who are now immersed in their careers. We know the key to your results lies within meeting the specific needs of YOUR body. You are above average, so you require more than the average fitness and nutrition plan.
✅ How It Works
Getting started is easy…
Step 1 – Apply
Click the button below and fill out the training and nutrition questionnaire. This is a chance for us to learn about your goals, biggest challenges and to see if or how we can help.
Step 2 – Get a plan
Have a zoom kickoff call with your personal 1:1 coach and receive your unique training and nutrition plan that’s customized to you, your goals, your body and your lifestyle.
Step 3 – Transform your body
Follow your plan and get bigger, stronger, leaner and more athletic without sacrificing your family, profession or life.
What’s Included?
Coaching with Rebel Performance is a short term investment into your long term future. Here’s what you can expect
Private 1-1 Coaching
When you try doing it all yourself you slowly become your own worst enemy. You second-guess and overthink everything you do, hop from program to program, and watch your progress stall out as you end up going through the motions without a real sense of purpose. We remove the confusion and streamline your results by pairing you with your own personal strength and conditioning coach AND nutrition coach.
Custom Training Program
Your custom training program will lay out what to do every day like clockwork based on your goals and lifestyle – lifts, warm-ups, cool downs, conditioning, pinpoint exercise selection, sets, reps, clear video walkthroughs, and instructions. We make seeing results in the gym as easy as following a GPS in your car.
Custom Nutrition Plan
Discover how to eat to reach your strength, physique and performance goals while eating the foods you love and still being able to live your life. With a custom calorie and macro gameplan you’ll know exactly how much to eat, when to eat it and learn to build food habits that last a liftetime.
Custom Meal Plan
Translating calories and macros into food can be hard. That’s why we give you a done for you meal plan complete with recipes and a grocery list so there’s zero food confusion.
Daily Communication, Analysis and Education
Like Netflix, we are available whenever you need us. With a private text thread and personal coach in your pocket it’s easy to ask questions and get answers fast so you always stay on track. Your coach will also be there every day checking-in, giving you feedback and holding you accountable. Plus, we are going to teach you how to train, how to move and how to eat so you can be empowered to do this for life. We want you to graduate and never need another coach/program again after working with us.
Weekly Live Q&A Calls and Roundtables
Come get your questions answered live, hang with some other awesome humans, and level up your training and nutrition knowledge.
Live Monthly Private Check-Ins
Each month you’ll hop on a private zoom call with your coach to chat through challenges, celebrate wins and agree to actions to reach your ultimate goal.
Epic Training and Nutrition App
Drop the complicated excel spreadsheets. We make execution and implementation for you incredibly easy with the industry leading apps Train Heroic and Cronometer. The apps will track all of your performance so we can easily keep track of your progress.
Private Member Community
You will be surrounded by winners. A big theme at Rebel Performance is being engulfed in a world of humans that refuse to accept the status quo and want to unleash their full potential on the world. This is by far the best part of the Rebel Performance experience. You are joining a kickass community of OTHER humans who are all HUNGRY to excel and play at the next level. There are no egos. Just hard work, support, and results.
💪 Transform Your Body and Perform at Your Highest Level
At Rebel Performance, we know you are the kind of person who wants to look good, move well and be athletic. In order to be that way, you need a proven plan to funnel your efforts through, a coach to guide you every step of the way, and a team of like-minded humans to push you and hold you accountable.
The problem is you get stuck second-guessing and overthinking everything you do, get banged up and beaten down by injuries along the way, and end up worried that your best days are behind you.
We believe that your training and nutrition should not leave you frustrated and overwhelmed, but rather, it should empower your performance and help you live at your peak.
But we understand that trying to manage it all yourself can be hard and that maybe you’ve tried other coaching programs before that overpromised and underdelivered. That’s why we guarantee your results, so you know you are protected and truly have nothing to lose.
Here’s how it works. Step one, click a button and apply. Step two, get a personalized training and nutrition plan. Step three, follow your plan and transform your body.
Click the button below now to get started so you can stop winging it on your own, overthinking yourself round in circles, and start unleashing your full potential on the world.
🤔 Is Rebel Performance Training Right For You?
Rebel Performance was designed to meet the needs of a specific type of individual. Therefore, it is NOT for everyone. Let’s make sure it’s right for you BEFORE we get started, so that we don’t waste your time.
✅ Rebel Performance was created for you if:
- You love to train and live for that 45-75 min session every day
- You have been training seriously for at least 1 year
- You have big goals to surpass where you currently are
- You have access to at least a barbell, rack, plates, dumbbells, kettlebells, and some conditioning equipment
- You enjoy the process, the grind, and busting your ass
- You believe in the compounding success that comes from spending every day working to get better
- You know what you want to achieve, but don’t know how to get there
- You are a team player who lifts up those around you
- You are over the age of 25
❌ Rebel Performance is NOT for you if:
- You go to the gym because you feel like you should
- You are new to training and still learning your way around a gym
- You are completely satisfied with the results you’re seeing
- You only have access to a few dumbbells, bands, and a physioball
- You want a “quick fix” or “magic pill”
- You want someone else to do the work for you
- You’re the GOAT
- You wake up every day without a any questions and already know what you need to do to meet your goals
- You are selfish and think the world revolves around you
- You are under the age of 25
- You are terrible at taking instructions or guidance
💰 OUR BEST RESULTS YOU’LL EVER SEE GUARANTEE
Come work with us, and if you aren’t blown away with the results you get, you won’t pay a dime. AND – I’ll write you a check for $500 for wasting your time. Best case scenario: you crush your physique, health and performance goals. Worst case scenario: you get 12 free weeks of world class training and coaching AND walk away $500 richer. There is no losing in our squad. But you can’t win until you sign up and get started. Terms and conditions apply. *Time sensitive offer.*
👋 Trust the Pros. Not the Bros.
Every professional athlete on the planet has a team of professionals at their back dedicated to helping them win, and you should be no different.
James Cerbie
Head Coach and Founder
A former division 1 athlete, James prides himself on being well-rounded in strength, hypertrophy, power, and endurance, while still feeling good (because pain is dumb). He made it 2.5 years into a Ph.D. program for Integrative Physiology but walked away because he realized he loves teaching and coaching humans more than writing grants (if you don’t believe him, you can see the 11 publications he contributed to here). He can be found lifting, drinking coffee, roaming in the mountains, reading research, or watching superhero movies.
Ryan L’Ecuyer
S&C Coach
Ryan has been lifting and researching all aspects relating to training, nutrition, and physical adaptation essentially since conception, but his passion lies primarily in hypertrophy/bodybuilding and strength training. With over 15 years personally in the trenches and 15,000+ hours of coaching experience, Ryan uses the knowledge gained to continually push the physiological limits of the human organism. In 2014, Ryan achieved professional status as a life-time, drug-free bodybuilder and competes in powerlifting with a 1,537lb PR total. He also enjoys Ska and can still do a kickflip.
Lance Goyke
S&C Coach
Lance has been helping humans perform pain-free for over a decade now.He received his Master’s of Science in Anatomy & Cell Biology from Indiana University School of Medicine in 2017 and a Bachelor’s in Kinesiology from Indiana University in 2012.He famously got his start as the model for a DVD his bosses, Mike Robertson and Bill Hartman, did with Eric Cressey called Assess & Correct.He likes learning, thinking, and being happy. As Lance Armstrong (no relation) once put it: “I only have good days and great days.“
Keiran Halton
S&C Coach
Keiran is a former 2 sport collegiate athlete turned strength coach and prides himself in helping humans upgrade their lives by achieving their sport, fitness, and lifestyle goals. He has a master’s in Exercise Physiology from William Paterson University and holds numerous certifications including his CSCS, Exos Performance Specialist, Strongfirst Level 1, and Precision Nutrition Level 1. In addition, he rocks a 500 lbs squat, 300 lbs bench, and still dunks like a white Micahel Jordan.
Ryan Patrick
S&C Coach
Ryan has been a coach since 2007 and worked with competition S.W.A.T. teams preparing for the World S.W.A.T. Games, youth athletes, collegiate athletes, corporate athletes, and professional athletes. As a competitive lifter, Ryan currently holds the state powerlifting record for total (1487 pounds) and the deadlift (655 pounds) in the 198-pound weight class. He was awarded the Best Lifter at the Raw Drug Tested State Championship in 2018 and is a two-time winner of the Tactical Strength Challenge. His current role as an entrepreneurial dad and husband has ignited his desire to help men and women lead themselves in fitness and self-care in order to show up with energy and focus inside of their own families and careers.
Erin Murray
Nutrition Coach
What I’ve come to realize is that most people think that they are the problem–that they’re just not disciplined enough or can’t do it. But that’s only because our broken diet culture wants them to feel that way. I want to help you:
– Eat better, without dieting or feeling deprived.
– Ditch silly food rules, by dropping the fad trends and conflicting advice.
– Learn how to build true self-awareness, where self-care and regulation guide daily choices.
– Achieve and maintain health goals, even when life feels unpredictable.
– Understand and Implement the latest + most effective nutrition science principles
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